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group bookings
the challenge was to discover ways to support small groups —the family picnics, girl-get-aways, the soccer club—with more personalized experiences.
contributions
discovery
secondary research
prototyping
lightweight user testing
preliminary research revealed that guests often stay at Marriott for their kids' clubs. groups wished to be recognized as a group, be able to differentiate these reservations from other trips, and see itineraries.
this concept customized an experience to enable management, scheduling and communication between organizers and attendees.
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